Perla and Alejandra are two mexican entrepreneurs that created Hacatee during pandemic. Extensive research into consumer behaviors and market trends revealed an increased emphasis on self-care and wellness during the this time.

This insight became the cornerstone of the brand’s identity, as we crafted a design that reflected a sense of tranquility and self-pampering. The choice of soothing colors and imagery evoked a feeling of serenity, and we incorporated elements that emphasized the brand’s commitment to natural, clean ingredients.