Welcome to my project of pre-loved gems! A Media Vida is my second-hand shop.
The whole branding consists on flowers, I give each of my products a flower name and the photoshoot set also contains them. I decided to do this because for me, every piece is a blossoming life.
My process begins finding treasures, washing and amending them, taking product photography and selling them through Instagram or my website.
My curated collection of second-hand items is a testament to sustainability and a celebration of timeless fashion. I believe in the power of slow-fashion, upcycling and recycling pre-loved pieces that not only redefine your wardrobe but also make a positive impact on the environment.
To reaffirm these statements, I also create content on social media talking about fashion and sustainability. With these videos I can create new organic leads and redirect them to my selling points.
A Media Vida A Media Vida A Media Vida
A Media Vida A Media Vida A Media Vida
UX&UI and content creation (photography)
After a couple of months of selling only through Instagram, I decided to develop A Media Vida’s own website in WordPress, this way I could optimize my clients’ eco-friendly, budget-savvy shopping experience!
I noticed my competition normally presented the clothes in a non-satisfactory visual way, and I believe giving each piece the right quality presentation, will help them find a new owner faster.
This is why I try to make each piece look new through nice and well illuminated photography and a professional website. I also planned a photoshoot (that you can see below) with my friends as models presenting clothes like a designer shop.