Aurelia: Branding and Concept

Aurelia is my stationery brand, where I focus on producing planners, table books and personalized gifts. The naming comes from Latin origins meaning «the golden one». I selected this name because of the frequent use of golden foil in my products.

Aurelia Cota was the mother of Julius Caesar and part of a prominent Roman family the Aurelii Cottae. The imagotype of this brand is the silhouette of Aurelia. The color palette evokes calm, softness, and warmth. I chose pink and neutral shades which are often related to love and sweetness, because those are characteristics that match with my brand products.

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Self-love planner 2022

My biggest product in Aurelia, is a self-love planner. In 2022, I handmade and sold 200 copies. The concept for my self-love planners evolved from a personal desire to create a daily ritual that encouraged mindfulness, and the pursuit of personal growth. I recognized that traditional planners often lacked this holistic focus, so I decided to fill the gap.

Over 7,000 potential clients

From scratch, I designed and personalized the covers, as well as the inner content and structure. I illustrated stickers, coordinated the printing, foiled and bound the agenda. After that I created content for my social media channels and through a TikTok that went viral, I reached +7,000 potential customers in 2 days.

This planner is more than a tool for organization; with dedicated sections for self-care practices, gratitude journaling, and setting intentions, Aurelia’s self-love planners help my customers to prioritize self-care and embrace the journey to self-acceptance.