Mailo is a sportswear brand focused on developing the latest textile technologies. Andy (the brand owner) is a huge fan of practicing «Animal Flow», a workout that follows animal-inspired movements. Lacking clothes that were of her total comfort, she decided to create Mailo.
For Mailo, I designed the Brand Book, which includes Social Media templates and iconography. Mailo’s branding is based in one of the most iconic exercises that you’ll see explained below. Take a look at my process!